Pablo Picasso once said, “Every child is an artist. The problem is how to remain an artist once he grows up.”
Artists are routinely discouraged from pursuing their passion into adulthood.
In fact, there is perhaps no more occupation that symbolizes popular notions about “unrealistic” careers than that of so-called starving artist.
Certainly there are lots of artists, actors, musicians, and other creative types who take low-paying side jobs while they’re “waiting for their big break.”
Most people who desperately want out of their own low-wage jobs aren’t waiting for anything other than to hit the lottery. Yet no one talks about the “starving secretary” or the “starving bus driver.”
These creative types may be waiting… but at least they’re waiting with a purpose! At least they’re showing their art or going on auditions or otherwise practicing their craft.
The fact is, you really CAN get paid for your art!
That’s why I’m so excited about this week’s Guest Article by licensed Profiting From Your Passions® expert Linda Tomsho.
An article Linda begins by posing an important and to some perhaps, SHOCKING question…
Namely, are you a “HO” or are you a “HO” or a “BO”? I’ll let Linda explain!
Making Money From Your Art
Are You a “HO” or a “BO”?
Guest article by Linda Tomsho
“Being good at business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.” – Andy Warhol
Every summer I look forward to the Three Rivers Arts Festival, Pittsburgh’s big art event of the year, where hundreds of artists and performers come to show their best work.
While visiting the Festival, I attended a talk by Rebecca Harris, Director of the Center for Women’s Entrepreneurship at Chatham University called “Women Artisans to Entrepreneurs.”
Her point was that many women artists (and men as well, in my experience) neglect the business end of things. “I don’t understand all that business stuff, and I don’t have time for it. I’m an Artist, and if I create great art, people will seek me out.”
If that sounds like you, the question my business coach, Suzanne Evans, would ask you is this…
“Are you a HO or a BO?”
In other words, are you a Hobby Owner who creates art but doesn’t effectively monetize it?
Or are you a Business Owner, serious about growing your market and making a real living?
Essentially, if you don’t see your art as a business, you’re probably indulging in an expensive hobby instead of creating a viable livelihood.
If you really do want to become a serious working – by which I mean self-employed – artist, then you need to treat your artwork or your crafts or whatever it is that you produce, like a real business.
After all, there’s a lot of competition out there. So if you want to break out of the pack and make a real living doing what you love, you have to leverage your talent with sound business practices – and thinking.
1) Think of yourself as a professional artist – right now
You may need to begin by changing your mindset about who you are and what you do.
Even if you’re still paying the bills by waiting tables or telemarketing, you need to define yourself as an artist and therefore as the owner of an art business.
That means you should be studying everything you can find about how to succeed in your industry. For example, how to get your work into galleries or how to sell on Etsy…
Depending on what kind of art you create, you should be educating yourself about the lucrative world of art licensing.
You also need to have a website and a social media presence.
Finally, you should always be thinking about building your portfolio and actively looking for opportunities to promote yourself and your work. That means networking at least once a week and attending events where you can expand your connections.
2) Don’t quit your day job (yet)
Obviously the plan is that someday your art will earn enough to support you. But the fact is, most artists or performers I know who are on their way up have a day job.
Maybe you have what career coach and author Barbara Sher calls the “Good-Enough Job” – a job that 1) isn’t toxic and 2) doesn’t demand more than 40 hours a week.
In other words, you can support yourself without getting stressed out and still have time to work on your goals. Or you can have a side gig that pays the bills.
Either way, if you can think of your j-o-b as a “business loan” for your art business it will make it more tolerable!
3) Always be looking for multiple income streams
Something that you enjoy doing that hopefully fits in with your creative work and what you want your life to look like. You could offer lessons to others… start a podcast… write a book… or sell your work to a greeting card company.
Use your imagination!
Start small with just one or two “alternative profit centers,” then add more if you want to. If one doesn’t work out, you can always bag it and try something else!
4) Create your personal brand
What do you want to be known for? What’s your niche?
You could be like Linda Barnicott, a pastel artist whose claim to fame is beautiful nostalgic paintings of Pittsburgh scenes.
Or you might become famous as the photographer who creates those distinctive images of newborn babies, post-industrial landscapes, or maybe even dressed-up Weimaraners (it worked for William Wegman!).
When you have a recognizable brand or niche, you become more memorable.