Using the Internet and
Information Products to Make More… and Work Less
By Valerie Young
I have a confession to make. When I signed up to
attend Alexandria (Ali) Brown’s (a.k.a. the Ezine Queen’s) Online Success
Blueprint Workshop last November, I had fairly modest expectations.
After all, I’m not exactly new to marketing. In
fact when I started the original (pre-website) Changing Course Newsletter back
in 1995, I had seven years experience in corporate marketing to draw from. That
background definitely came in handy three years later when I launched the online
version of Changing Course.
On the other hand, marketing online meant I also
had to learn a whole other set of skills and strategies. It was steep learning
curve. And most of my success was the result of trial and error… lots of trials
and even more errors. Slowly but surely, though, things began to happen.
Since going online in 1998 I’ve managed to attract
over 23,000 newsletter subscribers, set up an affiliate program, create and sell
a number of different eBooks, CDs, and other information products, run dozens of
Tele-classes, develop profitable joint partnerships with people like Barbara
Sher, Barbara Winter, and others, and establish a profitable consulting business
doing what I love best – helping people turn their interests into income.
If I’m already so successful you may be wondering
why I would bother to shell out thousands of dollars to fly out to Los Angeles
to attend a workshop called Online Success Blueprint.
Well for one, over the years I’d hear about all
these big time Internet marketing gurus who make big promises. But I’d never
actually been to any one of their seminars. Since I know money is an issue for a
lot of my readers, I was curious to see first-hand whether these high-priced
Internet marketing seminars delivered enough content to justify the cost.
Don’t get me wrong... I knew I’d learn
"something." After all, a workshop being run by a woman who has managed to build
a business that generates $100,000 in sales… a MONTH is bound to contain at least
a few nuggets of wisdom. Right?
"Online Marketing Made Easy"
Boy was I wrong. There is a reason why Ali
subtitled her workshop "Online Marketing Made Easy." This workshop did not
contain "a few" nuggets… it contained HUNDREDS of nuggets. There were times
during the workshop when I literally couldn’t write fast enough. And I wasn’t
the only one. A lot of the people I met in L.A. were in the early stages of
launching their consulting, writing, speaking, or coaching businesses.
As my idea list grew to 16 pages long I remember
thinking to myself, if someone like me who already has an ezine and who has been
selling information products for years is walking away with this many tips, I
can only imagine how blown away the other people in the room are. Keep in mind,
too, that my personal idea list was on top of all the resources and templates I
had at my fingertips in the nearly 297 (that’s double-sided) pages of printed
materials that came with the workshop.
Why should you consider buying this program? I
don’t throw sales numbers around lightly. But the fact of the matter is that
after returning home from this workshop, I generated over $50,000 in sales and
added over 1,000 new prospects to my mailing list.
Now let me be very clear about something. My
business started undergoing a rapid upward shift before I attended Ali’s
seminar. At the same time there is absolutely no doubt in my mind that the
strategies I learned at the Online Success Blueprint Workshop contributed
greatly to that big up tick in earnings between November and January.
And I’m not done applying what I learned by a long
shot. One night in my room at the LAX Hilton I woke up with an idea that I am
convinced will generate six figures.
So when Ali wrote last week to attendees to share
any results they’d seen following the workshop I was all too happy to try share
my personal experience. (You can read my testimonial for yourself at
ChangingCourse.com/recommends/blueprintworkshop.)
3 Reasons Why I Recommend
the Online Success Blueprint Workshop
There is only so much you can say in a short
testimonial. So, I’d like to expand on the three reasons why I recommend this
product for any of you who either are – or serious about becoming – a coach,
consultant, author, speaker, or other solo-entrepreneur.
1) It is geared to the
"average" person
who wants to promote themselves and their business online.
A lot of these online marketing workshops tend
to attract savvy people with a lot of online experience. From what people
tell me, a lot of them are trying to make a quick buck using Google ad words
or otherwise working the system. In contrast, I know just enough about
technology to be dangerous and am looking to build a business, not hop on
the latest get-rich-quick train.
Within the first hour of the Online Success
Blueprint Workshop, I knew it was designed for "my people" namely…
solo-entrepreneurs, some with established businesses but many others who are
just starting out on their journey from having a boss to being the boss.
The people I met were not looking to build a
big complicated empire or to make a fast buck and then move onto the next
thing. The workshop was geared to "regular people" who, like me, want to
make good money doing work they love and who want to have more time to enjoy
life in the process.
2) It covers literally everything you need
to know to market yourself and your business online.
This workshop is jammed-packed with
immediately useful information. Let me just point out a few of the
many topics that I think someone like you who is either just starting or in
the process of growing a business might find especially helpful:
~ Publish a simple ezine that makes you money
~ Secrets of money-making websites
~ How to attract targeted visitors to your
website and grow your list
~ Make your website attract traffic, in as
little as 15 minutes
~ Create easy-to-sell information products
~ Create sales pages that sell FOR you
3) It is delivered in an
easy-to-understand, step-by-step format.
I don’t often talk about the fact that I have
doctorate in adult education. That’s because I know there are people out
there who will see it as the reason for my success and therefore use it as
an excuse not to go after their dream.
I’m telling you this here because in addition
to tuning into "what" is being delivered, the workshop designer and leader
in me is also paying close attention to "how" the content is being
delivered.
In addition to being a polished presenter, I
was delighted to discover that Ali is an excellent educator as well. I think
you will be thoroughly impressed with how she managed to break down how
coaches, speakers, authors, and consultants can use the Internet to generate
greater profits (a potentially overwhelming topic) into 7 basic steps.
It’s the simple step-by-step format of this
course that truly makes this a "blueprint" for online success. What’s more,
it is a process that anyone can learn and use, even if you don’t currently
have a website or a product. If you dedicate an hour a week to studying this
blueprint I can’t imagine how you could fail to see results.
On a personal note, I feel really good about
everything I’ve managed to accomplish before attending this workshop. But the
reality is, it took me years before I could rely solely on my online income. I
know a lot of you need or want to move a lot faster. Having seen how this course
can accelerate your success I’d like you to be aware that this is a way to move
a lot faster than I did.
So, if you are – or want to be – an author,
speaker, consultant, or coach and you are ready to start seriously marketing
your current or future products and services this year, then I urge you to act
fast.
According to the email I received Monday, it looks
like Ali has already received 148 registrations out of the 200 seats available
for the upcoming Blueprint Workshop this November. Her payment plan option ends
September 5th, and I'm sure she'll be sold out.
To learn more the Online Success Blueprint in a
Box (and meet some of the people I met at the workshop) go to
ChangingCourse.com/recommends/blueprintworkshop
Note from Lisa: Ali's offering a free
Teleseminar series through October. Our own Valerie Young will be featured in a
call on Wednesday, September 5th along with four other students of Ali's who
have used email, websites and the internet to make multiple 6-figures (and even
7-figures) in their business. (And
more importantly, how YOU can do the same.) You can sign up and listen to
previous recordings at
ChangingCourse.com/recommends/blueprintcalls