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By Valerie Young Do you have a business (or an idea for one) but hate the thought of having to “sell”? Do you love sharing information, resources, insight or knowledge with others? Do you have a message or cause you want to promote? If so, the solution may be as close as your telephone. Teleseminars make it possible to share your knowledge and experience or otherwise and get the word out about your business to people literally all over the world. All you need is a conference or bridge line and a message, and you can reach ten to hundreds of people at a time. Anyone Can Conduct a Teleseminar… on Just About Anything Don’t think Teleseminars will work for you? Teleclasses are a great income stream and can be utilized with virtually any business. Check out these interesting markets that are using Teleseminars:
As with any business, success begins with finding a topic you feel passionate about. It could be nutrition, the challenges of single parenting, hunting safety, energy conservation, aroma therapy, surviving divorce later in life, urban gardening, traveling solo, baseball trivia – you name it. There really is no end to the topics that can be turned into a Teleseminar. Some topics lend themselves more naturally to the Teleseminar format more than others. It would be tough, for instance, to teach a motorcycle repair or a cooking class purely by phone. But you could teach a class on how to write and self-publish your own cookbook. Not an expert? Then use your Teleseminar to interview people who are. Then, turn the recordings into a CD set and companion booklet called “Secrets of Canada’s Top Cookbook Authors: How to Write and Promote Your Own Best-Selling Cookbook.” Or say you create a video series on basic motorcycle repair at home. You could market your product with a free Teleseminar called “The 10 Biggest Motorcycle Repair Shop Scams and How to Avoid Them.” As long as you include valuable information in the free class, your listeners won’t have a problem with you ending the Teleseminar with a special offer to purchase your entire video series. If you’re just starting out, don’t fall into the dream-zapping trap of thinking you need to have three PhDs or 20 years experience before you consider yourself remotely qualified to be speak on a particular subject. If you have a passion for your topic, I guarantee you already know more than you think you do. Start by thinking of the three most important things you think people need to know about "surviving divorce" or "safe hunting practices." Then, for each of these three main points, complete the question, “The three or four most important things someone should know about this point are…” Before you know it, you’ll have a top ten list to form the basis of your seminar. 7 Reasons You Should Seriously Consider Putting On Your Own Teleseminars Whether you have an established practice, a small business, or are just starting out…
Experience Not Required Setting up a Teleseminar is a snap. There’s no need to print up flyers or pay for pricey ad space. Start by promoting your class to your own email list. You can collect payment yourself or through a shopping cart or merchant account. Technology-wise all you’ll need is a conference or “bridge line.” Once you sign up with a bridge line service, the moderator (that would be you) and your attendees will be assigned a dedicated phone number and pass code which you can send out to your list via an autoresponder. Then, when class time rolls around, you can hop on the couch (no need to dress up), pick up the phone, push some buttons to get into the call and another to record the class and voila, you’re delivering your message to 10 to 200 or more eager seminar attendees. There are a lot of bridge lines out there ranging from free to hundreds of dollars per month. Obviously the more expensive bridge lines offer more features, but many of these features are unnecessary when starting out. FreeConference.com is well known in the industry for offering a free service for up to 150 callers using their Web-Scheduled Standard. They also offer an 800# service with a recording option for a nominal fee. Two other free services I’ve used are FreeConferenceCall.com and TheBasementVentures.com. Normally they work fine but there have been a few technical glitches with each. Another service I plan to try out is InstantTeleseminar.com by Xiosoft. There is a monthly fee but this includes recording, event templates, a simultaneous webcast for those who prefer to listen in online (this is a biggie), and a number of other bells and whistles. If you plan to turn your Teleseminars into information products, invest the money to have the call recorded by an outside service such as AudioStrategies.com. They’re reliable, professional, and deliver the MP3 file within an hour of the Teleseminar. I don’t want to make delivering Teleseminars sound effortless. Anything you do to advance your dream of changing course requires some kind of effort – period. But the Internet has made the whole process pretty darned easy. And, hey if an avowed technophobe like me can do it… Imagine Turning Your Annual Income into Your Weekly Income If you’re even considering getting into Teleseminars, the undisputed leader in the field is a guy named Alex Mandossian. Alex has delivered Teleseminars with many of the world’s top leaders and authors, including Donald Trump, Stephen Covey, and Mark Victor Hansen and has trained over 13,000 students since 2001. Over the past 12 years, he’s helped his clients generate over $203 million in sales. Over the past few years, Alex has transformed his annual income into his monthly income. To see his actual numbers – and why he believes his marketing strategies can help practically any entrepreneur do the same – scroll down to read this week’s Featured Resource. It wasn’t easy, but I managed to get Alex to agreed to run a special 90 minute “Teleseminar Secrets VIP Pre-Training” this Wednesday, December 5th. This is a free class and will include solid, complete tips (not teasers) to help you jumpstart your Teleseminar career. Plus, everyone who signs up will receive an impressive 23-page workbook and a special offer to attend Alex’s next big training event. And since I know a lot of you are still in the idea phase of changing course, I’m also going to include my Super Idea Generator. Whether you have a business now or are still dreaming about quitting your job to work at what you love, you won’t want to miss this “Teleseminar Secrets VIP Pre-Training.” Even if you have no plans to run a Teleseminar, I guarantee it will forever expand your thinking about turning your gift for teaching into a viable way to make a living. Reserve your spot now at ChangingCourse.com/teleseminarsecrets.htm (Feel free to share this link with others you think might benefit.) About the Author "Turning Interests Into Income" expert, Valerie Young, abandoned her corporate cubicle to become the Dreamer in Residence at ChangingCourse.com offering resources to help you discover your life mission and live it. Her career change tips have been cited in Kiplinger's, The Wall Street Journal, USA Today Weekend, Woman's Day, and elsewhere and on-line at MSN, CareerBuilder, and iVillage.com. An expert on the Impostor Syndrome, Valerie has spoken on the topic of How to Feel as Bright and Capable as Everyone Seems to Think You Are to such diverse organizations as Daimler Chrysler, Bristol-Meyers Squibb, Harvard, and American Women in Radio and Television. To read more articles about how to work at what you love without a job go to ChangingCourse.com/articles.htm | ||||||
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If you do not change direction, you may end up where you are heading. ~ Lao Tzu | ||||||
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Master This 7-Part Breakout Formula to Start Your Own Business By Vicki Milazzo
Are you the rebel -- mouthy and opinionated? Do you like the thrill of change,
always eager for the next new venture? Is your idea of security to never be the
victim of a corporation's downsizing or reengineering? Are you a fiercely
independent risk-taker who can comfortably handle the uncertainty of being
responsible for your own paycheck?
First you have to know where you're going, so research your chosen industry.
Identify types of businesses that match your passionate vision and aptitude.
Explore areas that show growth potential and, using your experience and insight,
look for a need not presently being filled.
As an entrepreneur-in-training, you'll need
to build basic and advanced leadership skills. A successful
entrepreneur is a bold visionary, seeing what
others cannot and willing to follow that vision despite naysayers. Many
entrepreneurs never finished college, but that hasn't stopped them from owning
large companies like Dell Computer and small companies like neighborhood
restaurants and consulting firms. They relied heavily on their visions, not on
MBA programs.
You must also be an actor. You act and get things done by delegating,
subcontracting and leveraging other people's talents. You're innovative and
unflaggingly determined, willing to put in fast-moving 16-hour days to reap the
rewards of independence, creative freedom and unlimited financial gain.
When you know where you're going and have the courage to act, the only thing
missing is the strategy for getting you there – but this is no small thing.
Jumping into business without a strategic plan is like jumping in the ocean
without knowing how to swim.
Finally, act like a CEO. Create an income and spending plan. Know where your
money is going, question every expenditure and keep the cash flow positive. That
means taking in more money than you pay out, plain and simple. Make a budget and
stick to it.
About the Author
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