Creative Income Streams for People Who Love to Cook
To an "opportunity analyst" like me, words like,
"All the good ideas are already taken," or "I had a great idea but then I found
out someone else was doing it" are the career equivalent of nails on a
chalkboard. With a U.S. population estimated at close to 300 million and a
world's population of six and a half billion – it's a big world out there folks
with plenty of untapped ideas and opportunities to go around.
To say all the good ideas are taken is like
saying, "I was going to write a cookbook but then I went to the bookstore and
found someone had beaten me to it." Have you looked in the cookbook section of a
large bookstore these days?
A lot of cookbooks can be
based on the style of cooking – Italian, Thai, French, vegetarian, and so on.
Some are specific to the type of cookware used, like for example, crock pots,
woks, or grills. Still other cookbooks feature recipes centering on one
particular food garlic or goat cheese.
Regional cookbooks are nothing new. But what if
the location is not north, south, east or west but "up"? While most cookbooks
note recipe variations based on altitude, baking teacher and cookbook author
Susan G. Purdy decided to reach for the sky. Her book Pie in the Sky:
Successful Baking at High Altitudes includes 100 recipes for cakes, pies,
breads, cookies, and pastries.
Working with physicists and doing her own testing
from sea-level to the mountains of Colorado and everywhere in between, Susan found
that a lot of conventional wisdom about high altitude baking didn't pan out.
Because her cookbook takes into account a range of altitudes, it's perfect for RVers or and others who travel to different altitudes.
The idea of location cookbooks got me thinking.
There are a number of cookbooks out there on microwaves and on cooking with 3, 4,
or 5 ingredients. But what about a cookbook that combines the two aimed at the
business traveler staying at extended–stay hotels?
Find out which hotel has
the most locations and partner with them to sell the cookbook to guests and
to stock their mini-kitchens with the ingredients in your recipes.
Another cooking-related opportunity was inspired
by a recent USA Today (February 10th, 2006) article featuring over a dozen
restaurants, hotels, inns and resorts offering cooking classes and opportunities
to play chef for a day. For example, apparently while I was sitting in the
dining room at the Four Seasons Resort Scottsdale at Troon North on a recent
speaking trip, other guests were paying for the chance to be in the kitchen
helping chefs fill orders and to make dinner for guests at their own table. The
cost, which includes the chef joining your party for dessert is $500.
Greenbrier resort in White Sulphur Springs, West
Virginia holds several popular cooking classes including Barbecue University
taught by barbecue cookbook author, Steve Raichlen. Rates start at $3,000 per
person with a discounted rate for couples and includes three nights lodging and
some meals. Clearly the cost is not a deterrent since most of this summer's
classes are already sold out. More reasonably priced are the $320 weekend
"culinary escapes" at Wheatleigh, a luxury hotel in Lenox, Massachusetts. The
price includes all classes and some meals. Lodging is extra.
So where's the opportunity? Right now, it appears
each location is marketing their offerings on their own.
That presents an opportunity
for someone to create a portal website where cooking fans can find these kinds
of courses around the country. Charge each establishment a monthly or annual fee
to be listed. The price could be based on a percentage of the course fee. Or, if
you're going to register people directly at your site, you could receive a
percentage of each registration.
If your writing
skills aren't up to snuff, hire a ghost writer. Or take a self-study course like
the American Writers and Artist Institute's Ultimate Travel Writer's Course. You can learn
more about this and other helpful resources for travel lovers in the
Cool Jobs section at Changing Course (ChangingCourse.com/cooljobs.htm)
There is no end to ways to turn an interest into
income. All you need is an open mind, a little creative thinking, and the
willingness to act. As with any idea, start small... but by all means, start.
Learn how you can Fast Track Your Dream of working at
what you love on your own terms.
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About the Author
"Profiting From Your Passions®" expert Valerie Young abandoned her corporate cubicle to become the Dreamer in Residence at ChangingCourse.com offering resources to help you discover your life mission and live it. Her career change tips have been cited in Kiplinger's, The Wall Street Journal, USA Today Weekend, Woman's Day, and elsewhere and on-line at MSN, CareerBuilder, and iVillage.com. An expert on the Impostor Syndrome, Valerie has spoken on the topic of How to Feel as Bright and Capable as Everyone Seems to Think You Are to such diverse organizations as Daimler Chrysler, Bristol-Meyers Squibb, Harvard, and American Women in Radio and Television.
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