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Changing Course Newsletter!
By Valerie Young
This article originally appeared in the Changing Course Newsletter
A few months ago I told you about a course put out by the American Writers & Artists Institute (AWAI) called Michael Masterson’s Accelerated Program for Six Figure Copywriting. I was so impressed with both the quality of this organization’s materials and their excellent customer service that I asked Lori Appling if the AWAI had any other programs that might benefit people looking to make a career change.
It turns out they have a couple of programs. The one I want to tell you about today is a course that teaches you how to set up and run a successful resume writing business. This kind of business seems particularly timely given the numbers of people who are either losing their jobs, want to be prepared in case their company decides to”downsize,” or just want to take the leap.
AWAI calls the course, The New and Expanded Lazy Writer’s Quick &Easy Money Program. I usually avoid things with titles that sound too good to be true but knowing that the folks at AWAI are professional copywriters (and that’s what copywriters do) AND knowing the caliber of their work, I decided to take a look. After reviewing all of the course materials, here’s my impression of how a “lazy writer” can “quickly” and relatively “easily” earn a good income as a professional resume writer.
The course is aimed at “lazy” writers because it is designed in such a way that anyone with even basic writing skills can excel as a professional resume writer. That’s because the course includes a very easy to use CD that includes 100 sample resumes written by experts covering every profession, thousands of action words and pre-written phrases you can select from, and 100 sample cover letters.
You don’t even have to have a flair for design. The CD provides you with25 professionally designed resume styles (or you can create your own).According to the directions, you can “simply punch in a few key phrases and this program produces the most beautiful – and most effective -resumes you and your clients have ever seen.”
What makes this type of business relatively “easy” to start has a lot todo with what you “don’t” need. You don’t need any special qualifications or experience, you don’t need to be a computer whiz, and you don’t need a lot of start-up money to get started. Basically, all you need is a computer and printer. Advertising costs are low because the course walks you through free and low cost ways to market your services.
Of course, you will still need to make a conscious effort to make your business successful. But the AWAI makes this much simpler by giving you a clear roadmap. In addition to the CD, you get these five manuals spelling out every step of the way:
(The author says you can either read this manual first and start advertising right away on the World Wide Web or you can gain confidence locally and expand your business at a later date.)
This is the kind of business you can easily start on the side and build up until you are ready to quit your day job. Or, keep your job and supplement your income very nicely on the side.
The course is very reasonably priced at only $99 (and don’t forget that as a business owner you can deduct the cost of the course from your taxes). And, as with all AWAI courses, if you are not happy with the materials after 30 days, you can receive a refund.
I decided to take the Work @ What You Love Workshop and also work one-on-one with Valerie. The workshop explored so many unusual and unexpected solutions to my specific questions. I made so many new connections to what clearly works for me in crea...