How to Turn a Problem Into A Profitable Product

November 13, 2013 |

I recently had an encounter that opened my eyes – big time.

It happened when I hired a guy to perform the inspection on the new house I’m buying. I quickly learned that John has 11 children.

If that wasn’t amazing enough, he and his wife are getting set to pack the family into a huge caravan and crisscross the United State home schooling (or should I say “road schooling”) the kids as they go.

car(Okay they’ll need a bigger car than this one and you need to substitute a bunch of boxes for a whole bunch of kids… but you get the idea.)

So how can a guy who inspects houses for a living afford to take several years off from working to travel and spend time with his family?

Turns out he and his oldest son developed an app for his smart phone that makes the capture and sharing of inspection information both easier for the inspector and more user-friendly for the consumer.

They’re about to license their SaaS to a group of housing inspectors for a cool quarter of a million dollars. Cha-Ching!

That got me thinking about how a lot of people – and women especially – shy away from technology-related business ideas. That’s a real shame because we’re losing out on tremendous financial opportunities.

For example, yesterday I emailed you about a woman named Esther from the Netherlands.

Esther is a busy mom with zero entrepreneurial experience who started a successful software business in her living room.

What’s remarkable is that she didn’t have any idea what she was going to create. And she had only limited money to invest in a business.

Even more surprising, she has no experience in software. None!

So, how did she do it?

Esther’s journey began when she stopped thinking “I have to be an expert” and started thinking “find painful problems.”

If that doesn’t make sense yet, that’s ok. It will soon…

Because once you find whole a bunch of people who all share a common painful problem then you’ve got the essential foundation from which to launch a highly profitable small business.

In John’s case, it was other home inspectors. For Esther, it was photographers.

But it could also be any business owners or practitioners: Auto-mechanics, restaurant owners, personal trainers, chiropractors, or attorneys. The list is endless

Talk to people who are in the same occupation or situation and I guarantee you’ll learn about a shared problem or challenge.

John already knew the challenges he and other home inspectors faced. And his son was a self-described geek.

But Esther created a business from nothing by simply asking questions, selling her product before it existed, and using that money to hire an expert to build the product for her!

Okay so how does this process work? I’m sure you have plenty of questions…

You’re not alone!

Which is why I’m hosting an Educational No-Pitch Webinar called:

How to Find Product Ideas And Pre-sell Them Before You Build Them (And Then How to Find & Hire Experts to Build the Product for You!)

It’s going to happen live on Thursday, November 14, 2013 at 1:00PM.

The Webinar is being taught by Dane Maxwell.

Dane was referred to me by a trusted mutual friend who until recently was the educational director at the mega-affiliate site Clickbank. And the referral came just a week after my house inspection.

Both of these tidbits are important because as much as I hate to admit it, I’m wary of things I don’t understand.

You see, despite running an online business since 1998, I’m not the least bit technically-savvy. (Just ask my assistant Lisa!)

I mean before I met Dane I’d never heard the term “SaaS.” Now I know it stands for “software as a service” and according to Wikipedia the SaaS market is b-o-o-m-i-n-g.

So I sat in on one of Dane’s webinars and was practically jumping out of my seat with excitement about the possibilities for those searching for a viable way to become your own boss.

If you want to learn how Esther and others have created a recurring stream of income with no idea, limited money, and no software experience for settlement and annuity – then you do not want to miss this educational, no-pitch Webinar.

How to Find Product Ideas And Pre-sell Them Before You Build Them (And Then How to Find & Hire Experts to Build the Product for You!)

Thursday November 14, 2013
1:00 PM Eastern
12:00 PM Central
11:00 AM Mountain
10:00 AM Pacific
18:00 GMT

Register here now

If John, Esther (and score of others) can do it… so can you. See you Thursday!